About Us

Our history, vision, mission and goals

Welcome

Message from Our
Chairman


 

Born with an inspiration to constantly innovate, we strive our local expertise with international functionality , as we believe that things can, and will, only get better , our mission is to serve the local community in iraq to always introduce international products that will contribute positively towards the betterment of the people's lives and thier way of living.

 

Today, Sardar Group represents world-renowned automotive brands and heavy construction equipment & machinery exemplified in the following world brands

Our commitment is ensure that we provide all of products that are suitable for the working environment in Iraq.

  • Including all others aftersales of our company with the manufacturer warranty, which applies according to the regulations of the producing companies.
  • Providing genuine spare parts that are used and approved by the factories.
  • The company's maintenance workshops are unique in providing excellent services, whether related to periodic maintenance and the maintenance and painting of trucks, by employing the expert of engineers and technicians who were qualified according to the regulations of the Manufacturer companies.
  • Warranty for the products quality of the genuine parts.

Hino Motors Limited (HML), which is now a subsidiary of Toyota Motor Corporation, was founded in 1910. Hino has a rich history in the automotive industry and is the largest manufacturer of trucks and buses in Japan.
Under the Hino brand, HML represents the Toyota Group in the global market for trucks and buses. We have a large market share in other Asian markets and in Australia, too. Global operations also serve a growing range of customers in North America and in other regions.
Hino also produces Toyota badged vehicles, including the popular sport utility vehicle, the Land Cruiser Prado, and the FJ Cruiser, and supplies Toyota with Dyna two-ton trucks and with Toyoace two-ton commercial vehicles on an original equipment manufacturing basis. Using the Toyota Production System to achieve continuing gains in productivity and in quality throughout its operations, Hino has adopted that system to its model line to offer customers the best possible products at competitive prices. HML producing three types of commercial vehicles to us, those are light duties, medium duties and heavy duties trucks. HML operations are growing globally in line with the globalization of the Toyota Group. One of the largest Hino plants outside Japan is in Thailand. Manufacturing operations were established in 1964. It produces axle assemblies and producing trucks under the HINO brand.
Worldwide sales of Hino brand trucks and buses total about 100,000 vehicles a year. Hino and its global distributors are working to assert an even stronger presence in the global marketplaces.
Hino strives in design and development to make vehicles as easy as possible for users and dealers to service, complemented by conscientious support through extensive service networks, which ensures reliable inspections, maintenance, and repairs for all Hino customers.

Hino in Iraqi Market :
In Past Hino Trucks are well known in Iraq through Sumitomo Corporation had exported Hino Trucks to Iraq Since 1975 .
In total 12,000 unit of Hino Trucks has been supplied by Sumitomo Corporation. There was “HINO Legacy” in Iraq and contributed to Iraqi society.
And Hino Trucks back to Iraq through the partnership between Sumitomo Corporation and Sardar Machinery signed on Hino dealership agreement with Toyota Iraq on February 19, 2017,under the terms of agreement Sardar Machinery with the facility in Baghdad will be an authorized Hino dealer who will be providing Hino trucks and Hino Genuine Spare Parts with manufacturer’s warranty and best fit products to the market through corporate activity of Hino brand by supplying reliable Hino products and giving proper services . 

In addition to its readiness to provide maintenance services for trucks, equipment and construction machinery that were sold through the agency, our company provides maintenance services according to one of the following two methods:

  • Providing maintenance services on site in major companies that own numbers of trucks and machinery, such as oil companies and other companies of similar level.
  • Providing maintenance services in our company's workshops distributed in north, central and southern Iraq.

History

Why Sardar Machinery


Sardar Automobile & Machinery Trading Company Ltd. (Sardar Machinery) was founded in 2008 as a member of Sardar Group companies ( www.sardargroup.com). Sardar Machinery is an official dealer of Hino trucks and buses for central and south Iraq under the exclusive distributor of whole Iraq, Toyota Al Iraq Company for Trading and Services of Vehicles ltd The History of Sardar group beginning from 1970’s in Kirkuk city, Al-Haj Hussien Al-Bebany the founder of the business, had a vision far ahead of his time that started from simple trading of transportation vehicles. During the early 1980’s the business shifted to car trading; Sardar Cars became the most known name throughout Iraq after the business had moved to Baghdad in the 1990’s building the largest covered Car Showroom in Iraq. With more than 30 years of rich experience in the automotive sector, Sardar Group became the leading group in the Automotive Sector in Iraq. The intricate knowledge of the Iraqi market helped import, stock and sell the right brands, types, and models, while the excellent reputation, track record and credibility have helped growing the business times over since the year 2003. Diffusion: Our company has achieved an acceptable level for the proliferation of its sales and services, as the Company facilities were built in governorates with a high population attraction, such as Baghdad and Erbil, and sales and maintenance services are provided for our trucks and equipment (Hino, Komatsu, Tadano and Toyota forklifts) in those governorates. Our company works to include all governorates in Iraq with its services in that it represents the goal of our company, which seeks to achieve it whenever possible.

Our Values

Our Mission Value

Providing a high quality products and second to non after sales services whilst continuously striving to meet the needs of our customers for having an excellent value for the money. Sardar Machinery is ready to provide a consultative services for all governmental sectors, the ministries and its companies, free of charge as we are very eager and keen to accelerate the reconstruction process and progress of our beloved Iraq, and based on that we offer our Hino trucks with very special prices with manufacturer warranty . Sardar Machinery supplies genuine spare parts with original warranty and has service centers with mobile workshops in Baghdad , with highly skilled engineers and technicians who have received training courses by Hino company.

Our Goals Value

Listening to our customers and taking into consideration their expectations. Monitor sales growth through customer loyalty. To provide customers with the necessary information about their vehicles and equipment Enhance the concept of quality by introducing Toyota products in the local communities. Providing Toyota vehicles made specifically for the Iraqi market and conditions. Maintaining the real warranty services according to the Manufacturer regulations.

Our Vision Value

To challenge the market with superior products and services that exceeds customer’s expectations by delivering top quality and value throughout the ownership period, leading to success. For more information: info@sam.iq or
call us at (075 034 44701 OR 07830880088) and we will be more than happy to answer all queries that come to us.

Key Personel

Waleed Al-Hakeem
SAM, TAQ, BH General ManagerWaleed Al-Hakeemwaleed.alhakeem@sam.iq
Sardar Al-Bebany
SG Chairman & CEO President, Toyota IraqSardar Al-Bebanyinfo@sardargroup.iq
Vijay Kondepudi
SG Chief Financial Officer Head of Shared ServicesVijay Kondepudivijay@sardargroup.iq
Rawand Khaled
SAM Deputy General ManagerRawand Khaledrawand@sam.iq

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